For Everlane’s fall 2021 denim campaign, Everlane explored themes of what people get into, landing on the tagline "Get Into Denim", a universal product for whatever it is you get into.

Showcasing Everlane's cleanest organic denim yet, the campaign featured individuals who are unapologetically themselves and was shot by Laura Jane Coulson, along with videographer Bunny Kinney. The results are a campaign that represent the restless spirit of change.

The campaign was extended on social by partnering with four artists across the globe who explored how they Get Into Love, Get Into Nature, and Get into Trouble. I led the creative production of the campaign.

Role

Director of Creative Operations