Announced during the Airbnb 2025 Summer Release Event, 1826 concepted, designed and produced the Airbnb Originals 10th Anniversary experience with K-Pop band SEVENTEEN in Seoul, South Korea.

The project featured two productions- a multi-day content shoot with talent, and the guest experience.

1826 sourced and scouted raw locations across Seoul and completely built a seven rooms in the experience in only seven days.

Fans of SEVENTEEN, called Carats, entered the space through a custom tunnel. In the tunnel, Carats were able to leave messages for SEVENTEEN band members. After exiting the tunnel, Carats were gifted an exclusive rose quartz SEVENTEEN letter jackets,  designed and created by 1826. They were also able to customize the jackets with SEVENTEEN pins, chains, and other items.

Next, the Carats experienced a vintage TV tunnel showcasing SEVENTEEN content before perusing their 10 year catalog in the studio. Here,  every Carat in attendance was given the chance to create a video that aired in the theater during the SEVENTEEN variety show. Last, all fans had the opportunity to have their photo taken on a SEVENTEEN branded red carpet before the big reveal, when all members of SEVENTEEN took the stage in the theater. The room was electric with excitement.

Role

Head of Agency